the challenge
proof before pitch.
The previous site structure did not surface how ninety two connects identity, websites, campaigns, and production — or how buyers should enter the conversation.
case study
ninetytwo
agency site rebuild.
ninety two repositioned as an independent brand-to-market agency — rebuilding weareninetytwo.com on Next.js with a four-capability architecture, editorial case studies, WordPress blog integration, and launch governance.
← all workcase study
ninety two.
agency site rebuild.
ninety two repositioned as an independent brand-to-market agency — rebuilding weareninetytwo.com on Next.js with a four-capability architecture, editorial case studies, WordPress blog integration, and launch governance.
- programRepositioning, IA, UX/UI, Next.js, SEO, blog integration
- industrybrand-to-market agency.
- timeline2025–2026
- repositioning
- information architecture
- UX/UI
- Next.js
- accessibility
- technical SEO
- content systems
the response
architecture first.
We rebuilt around four capabilities, a curated Work portfolio, and conversion paths that route the right buyer to assessment, RFP, or contact — without inventing case-study claims.
the build
next.js to launch.
Next.js on Vercel, accessible motion, WordPress-backed insights, and technical SEO designed for a controlled DNS cutover — not a staging URL indexed as production.
self-initiated · agency case study
business context.
ninety two needed a public site that matched how the studio actually works — brand foundation, digital experience, market activation, and physical rollout as one accountable team, not a generic full-service pitch.
market reality.
Buyers comparing Rochester agencies need immediate proof across websites, identity, campaigns, and production — with a site that feels current, credible, and easy to navigate on any device.
scope & deliverables.
- Commercial repositioning and four-capability service architecture
- Information architecture, page hierarchy, and conversion pathways
- Responsive UX/UI aligned to ninety two brand guidelines
- Next.js implementation on Vercel with preview/production governance
- Unified creative motion system with reduced-motion support
- Technical SEO layer — metadata gate, sitemap, redirects, structured data
- Headless WordPress blog integration with ISR revalidation
- Website assessment and RFP submission funnels
- GA4 conversion event architecture
execution.
Built in controlled implementation runs — creative system consolidation, launch SEO/blog layer, and flagship case-study proof — with recovery tags and preview-only deployment until DNS cutover.
four capabilities
Brand Foundation, Digital Experience, Market Activation, and Physical Rollout as the primary service model.
editorial work
Flagship case studies use a shared React framework — narrative beats, proof modules, and capability-linked CTAs.
launch governance
Preview stays noindex; production indexing requires an explicit environment gate on weareninetytwo.com.
right fit if you need.
Leadership teams planning a rebrand, website rebuild, or integrated brand-to-market rollout who want one Rochester partner from strategy through launch.
ninety two repositioned as a brand-to-market agency — rebuilding weareninetytwo.com on Next.js with a four-capability architecture, flagship case studies, WordPress blog…
explore the gallery
act i — digital experience
platform.
Real website screenshots from the ninety two 3.0 rebuild.
01
smokehomepagehero.
Full-width video hero with repositioned headline, capability routing, and client proof — the public face of the 3.0 rebuild.
02
work&case-studyinterfaces.
Curated twelve-project Work grid and flagship case-study framework — editorial proof, not production filler.
03
responsivescreens.
Homepage and case-study layouts on mobile — same system, scaled for consultation paths on any device.
04
conversionpathways.
Website assessment and RFP funnels route buyers into the right conversation — part of the launch-layer IA.
This case documents only what is supportable from the repository and current implementation — no fabricated client outcomes or inflated platform claims.
live website proof
see it in market.
weareninetytwo.com
weareninetytwo.com
Screenshots captured from the in-progress 3.0 build on preview — production cutover is gated separately.
ninety two
- strategy, design & development
- ninety two
- client
- ninety two
