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brand, website, and rollout insights.

Strategy, identity, websites, and rollout thinking from ninety two — independent brand-to-market agency in Rochester, NY.

  1. The Color Psychology of Branding

    Color is everywhere—it impacts our thoughts, emotions, and actions. Whether you realize it or not, our brains are conditioned to respond to each color, shade, and tone in different ways. From a business standpoint, companies must understand how brand colors impact consumer perceptions. It’s not just about looks—it’s also about how your brand feels. […]

  2. When to Rebrand Your Business

    Your brand is the backbone of your business—but what does that actually mean? Branding goes far beyond a logo or color palette. It shapes the overall perception of your company, from your messaging and tone of voice to every sign, billboard, website, or shopping bag customers interact with. A strong brand creates consistency, builds […]

  3. Brand Identity 101

    Brand identity is everything from your logo to the way you communicate with consumers. A clear and consistent identity builds awareness, creates community, and drives conversions. Entrepreneurs must research industry insights and decide how they want their new business to be represented. When developing a brand identity it is important to consider the following […]

  4. What Makes a Good Logo?

    Every high-achieving business strives to put its best foot forward—and a logo is the first thing consumers notice. By taking the time to ensure your logo is prepared intentionally and effectively, you set your business up for long-term success. But how do you create something memorable, relevant, and eye-catching? a brand artist. Our first […]