privacy policy.

This policy explains what information ninety two collects through weareninetytwo.com, why we collect it, who helps us handle it, and what choices you have. We wrote it to match how the site actually works today, and we update it when that changes.

who we are

ninety two is an independent creative studio in Rochester, New York. In this policy, “we,” “us,” and “our” mean ninety two, 1941 Brighton Henrietta Town Line Rd, Rochester, NY 14623. You can reach us at hello@weareninetytwo.com or (585) 201-8592.

information you give us

• Project inquiries and contact forms (contact, start a project, request for proposal, and onboarding forms): your name, email address, company, the services you are interested in, your budget range and timing, and the message or project details you choose to write.
• Newsletter signup: your email address.
• Website diagnostic and audit tools: the website address and goal you enter. If you ask us to email you a report, we also collect your email address, and, if you tick the box, your request for help implementing the results.
• Email and phone: anything you send us directly, including the contact details you write from or call from.

information collected automatically

• Analytics: we use Google Analytics to understand how people use the site. It records things like the pages you view, how you arrived, your device and browser type, and your approximate location based on your IP address.
• Marketing attribution: when you arrive from a link with campaign tags or from another site, we store the source, the page you landed on, and the referring site in your browser for up to 90 days. If you later send us a form, we attach that information to your inquiry so we can see which content helped.
• Business visitor identification: we use Apollo to help us understand which businesses visit the site. Apollo may use your IP address and browser identifiers for this.
• Spam protection: our forms use Cloudflare Turnstile to tell people from bots. Cloudflare may process technical information such as your IP address and browser signals.
• Accessibility: the accessibility menu from accessiBe stores your display preferences in your browser so they stay in place as you move through the site.
• Hosting logs: our host, Vercel, keeps routine server logs, which include IP addresses, for security and reliability.

See our cookie policy for the cookies and browser storage involved.

how we use information

• to answer your inquiry, scope a project, and run the work you hire us for;
• to send the report, guide, or newsletter you asked for;
• to keep the site secure and block spam;
• to understand which pages and content are useful and improve them;
• to follow up with businesses that show interest in our services;
• to meet legal and accounting obligations.

who we share it with

We use trusted service providers to run the site and our business. They handle information only to provide their service to us:

• Vercel, which hosts the website;
• Google, for Analytics and for our email and documents (Google Workspace). The diagnostic tool also sends the website address you enter to Google’s PageSpeed Insights service;
• Brevo, which sends our emails and stores contacts for inquiries and the newsletter;
• Cloudflare, for form spam protection;
• Apollo, for business visitor identification and sales follow-up;
• accessiBe, for the accessibility menu;
• Adobe Fonts, which delivers some of the site’s typefaces from Adobe’s servers, so your browser contacts Adobe to load them;
• spreadsheets and similar business tools we may use to keep a record of inquiries.

We may also disclose information if the law requires it, to protect our rights or the safety of others, or as part of a sale or reorganization of our business. We do not sell the details you send us through our forms or our newsletter list.

how long we keep it

We keep inquiry and project information for as long as we need it to respond to you, deliver work, and keep ordinary business records. Newsletter addresses stay on our list until you unsubscribe. Attribution data in your browser expires after 90 days. Analytics data is kept according to the retention settings of the analytics provider. You can ask us to delete your information at any time (see below).

your choices and rights

• Newsletter: use the unsubscribe link in any email, or write to us.
• Access, correction, deletion: email hello@weareninetytwo.com and tell us what you would like. We will respond as soon as we reasonably can. Depending on where you live, you may have specific legal rights over your personal information, and we will honor those that apply.
• Analytics and tracking: you can block or limit cookies and trackers in your browser settings or with a privacy extension. Google offers a browser add-on to opt out of Google Analytics. You can also ask us to stop tracking visits from your business by emailing us.

security

We use reasonable technical and organizational measures to protect the information you give us. No website or storage method is perfectly secure, so we cannot promise absolute security.

children

The site is for businesses and adults. It is not directed to children under 13, and we do not knowingly collect their information.

other sites

The site links to other websites, including client sites and social profiles. We do not control them and are not responsible for their privacy practices.

changes to this policy

We will post any changes here and update the date at the top. If the changes are significant, we will make that clear on the site.

contact

Questions about privacy? Write to hello@weareninetytwo.com or call (585) 201-8592.