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case study

delta

experiential branding.

Delta Air Lines partnered with ninety two for The Power of US Party experiential branding — design, print, and installation across event touchpoints.

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delta.

experiential branding.

Delta Air Lines partnered with ninety two for The Power of US Party experiential branding — design, print, and installation across event touchpoints.

  • programDesign and Branding
  • industryaviation.
  • timelineSummer 2024
  • experiential design
  • event branding
  • print
  • installation
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the challenge

brief & stakes.

Delta needed a national airline's brand consistency held across a single high-visibility event — The Power of US Party — where every touchpoint had to read as unmistakably Delta, on a fixed activation date with no room to slip.

the solution

experiential direction.

ninety two led design, print, and on-site installation for the activation — translating the Delta brand system into event-scale graphics engineered for a live audience and a hard deadline.

the approach

design through install.

ninety two: Design, Printing, and Installation — coordinated end to end so the activation opened on schedule with every touchpoint on-brand.

business context.

Delta needed a high-visibility employee-facing activation that held brand standards across dozens of physical touchpoints — with zero slack on the event opening date.

right fit if you need.

Brands running fixed-date experiential activations where design, print, and install must coordinate as one accountable program.

Delta Air Lines partnered with ninety two for The Power of US Party experiential branding — design, print, and installation across event touchpoints.

impact.

  • 12

    distinct event touchpoints designed & installed

  • 1

    fixed activation date — no rollout slack

ninety two

strategy & creative direction
ninety two
design & production
ninety two
client
Delta

ready when you are

your brand deserves the same craft as delta.

ninety two is strategy through execution — identity, websites, campaigns, and production built to show up in the real world. Tell us what you are building next.

continue exploring.

explore brand foundation.