chapter 01 / 05
logo evolution.
From original mark through refinement to final lockups—precision, growth, and forward movement in a system built for recognition across staffing and recruitment.
ninety two / selected work / branding
fts.
A full-scope, integrated brand system for a staffing leader—logo, type, color, and applications built as one system, extended into internal culture materials and the public web presence at ftsco.com.
the project- client
- FTS
- scope
- Logo Design and Branding
- our role
- strategy & creative direction, design & production
- when
- May 2021
the brief / what mattered
trust at scale.
FTS is a staffing and recruiting company driven by innovation and efficiency—enterprise clients and candidates judge firms on credibility from proposal to first search. ninety two delivered logo, typography, color, modular identity, brand applications, editable culture decks, and extension into the public corporate web presence at ftsco.com. Identity and applications were built as one ecosystem, then carried into live digital touchpoints; a future site rebuild is in progress and is not represented here as completed launch work.
the brand / identity
the logo, evolved.
The boards document the logo evolution, the navy, blue, and gold palette, and the typography that carry across proposals, culture materials, and digital touchpoints.
the work / beyond the deck
what we made. and why.
We built a modular identity anchored in deep navy, sky blues, and warm gold—a system that reads tech-forward in digital and authoritative in person.
chapter 02 / 05
typography.
Proxima Nova across Black, Semibold, and Regular—a clean scale for headers, subheads, and body across staffing and recruitment touchpoints.
chapter 03 / 05
color.
Deep navy anchors trust. Sky blues and muted grays keep the system tech-forward. Warm gold accents add energy—professional, approachable, and built for both corporate and candidate audiences.
chapter 04 / 05
applications.
Business cards, environmental signage, presentation templates, and UI mocks—the identity in market, not just on a guidelines PDF.
chapter 05 / 05
FTS culture deck.
A slide system for new and existing employees—brand palette, assets, and messaging woven into a deck that reflects FTS values and voice.
digital work / the real thing
live, not just a mockup.
ftsco.com reflects the identity system in market today. Future rebuild scope is separate from this case study.
the result / the work in context
the right people should recognize the brand—and know where to go next.
what this means for you
the work should work.
B2B brands scaling identity across proposals, culture materials, and digital touchpoints—especially when brand and web need to read as one system.
strategy & creative direction: ninety two · design & production: ninety two · client: FTS
