case study

fts

staffing company rebrand.

A full-scope, integrated brand system for a staffing leader — logo, type, color, and applications built as one system, extended into internal culture materials and the public web presence at ftsco.com.

fts.

staffing company rebrand.

programLogo Design and Branding
industrystaffing & recruitment.
timelineMay 2021

brand strategy
visual identity
typography
brand applications
internal systems

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the challenge

trust at scale.

FTS needed a brand that could signal innovation to candidates and reliability to enterprise clients — without feeling like every other staffing firm in the category.

the solution

precision with momentum.

We built a modular identity anchored in deep navy, sky blues, and warm gold — a system that reads tech-forward in digital and authoritative in person.

the approach

system first, rollout ready.

Logo, color, type, and applications were designed as one ecosystem — then extended into editable decks and culture materials teams could actually use day to day.

business context.

FTS is a staffing and recruiting company driven by innovation and efficiency — competing on precision, reliability, and forward-thinking strategies in a crowded category.

market reality.

Enterprise clients and candidates both judge staffing firms on credibility signals — from the logo on a proposal to the website on first search.

scope & deliverables.

Logo, typography, color, and modular identity system
Brand applications for internal and external touchpoints
Editable culture decks and template systems
Identity extended into the public corporate web presence

execution.

Identity and applications were built as one ecosystem — then carried into live digital touchpoints. A future site rebuild is in progress and is not represented here as completed launch work.

right fit if you need.

B2B brands scaling identity across proposals, culture materials, and digital touchpoints — especially when brand and web need to read as one system.

FTS is a staffing and recruiting company driven by innovation and efficiency. With a focus on precision, reliability, and forward-thinking strategies, FTS required a brand that…

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act i — the system

identity.

Logo evolution, color & type, and identity applications — one cohesive system built to scale.

logoevolution.

From original mark through refinement to final lockups — precision, growth, and forward movement in a system built for recognition across staffing and recruitment.

typography.

Proxima Nova across Black, Semibold, and Regular — a clean scale for headers, subheads, and body across staffing and recruitment touchpoints.

color.

Deep navy anchors trust. Sky blues and muted grays keep the system tech-forward. Warm gold accents add energy — professional, approachable, and built for both corporate and candidate audiences.

applications.

Business cards, environmental signage, presentation templates, and UI mocks — the identity in market, not just on a guidelines PDF.

act ii — in practice

partnership.

ninety two supports FTS with editable layouts, slide systems, and culture communications — brand guidelines turned into daily tools.

Internally, FTS needs layouts that teams can edit fast. We build decks, documents, and culture materials on-brand — professional, appealing, and easy to update.