chapter 01 / 03
logo & wordmark.
Craft spirits identity—distinctive mark and wordmark built for shelf and story.
ninety two / selected work / branding
woodlawn distilling.
Wordmark, icon system, illustrated spirit labels, and brand applications for Woodlawn Distilling—a craft spirits identity with heritage depth and shelf-ready polish.
the project- client
- Woodlawn Distilling
- scope
- Logo Design, Branding, and Illustrated Spirit Label Design
- our role
- brand identity, illustration & applications
- when
- March 2022–2023
the brief / what mattered
brief & stakes.
Woodlawn Distilling competes on shelf presence and heritage story—the brand had to feel craft-authentic and retail-ready at the same time.
the brand / identity
one wordmark, every label.
The identity is a monogram icon, a wordmark, and a family barn lockup. The same wordmark and icon connect the illustrated labels and brand applications that follow.
the work / beyond the deck
what we made. and why.
ninety two built the identity from the ground up—wordmark, icon system, and label illustration designed as one system, not a logo with labels bolted on after.
chapter 02 / 03
color & typography.
Heritage palette and type scale for labels, collateral, and taproom.
chapter 03 / 03
applications.
Illustrated labels, packaging, and brand applications ready for retail.
the result / the work in context
good packaging deserves a second look.
what this means for you
the work should work.
Craft CPG and spirits brands building identity systems that must work on the shelf, in marketing, and across applications.
brand identity, illustration & applications: ninety two · client: Woodlawn Distilling
