01
logo&wordmark.
Craft spirits identity — distinctive mark and wordmark built for shelf and story.
craft spirits identity.
Craft spirits identity — wordmark, illustrated labels, and shelf-ready brand applications.
woodlawn distilling.
craft spirits identity.
Strategy, Design, and Production
Craft spirits identity — wordmark, illustrated labels, and shelf-ready brand applications.
- Strategy, Design, and Production
- spirits & beverage.
- March 2022–2023
act i — the distillery
identity.
Wordmark, icon system, and illustrated spirit labels with heritage depth.
02
color&typography.
Heritage palette and type scale for labels, collateral, and taproom.
03
applications.
Illustrated labels, packaging, and brand applications ready for retail.
the challenge
brief & stakes.
A craft distillery competing for shelf space needed an identity with enough heritage depth to feel established, and enough system discipline to hold together across a wordmark, an icon, and a full line of illustrated spirit labels.
the solution
foundation first.
ninety two built the identity from the ground up — wordmark, icon system, and label illustration designed as one system, not a logo with labels bolted on after.
the approach
system to shelf.
ninety two: Strategy, Design, and Production — every asset class built shelf-ready and consistent, from the mark to the label art.
business context.
Woodlawn Distilling competes on shelf presence and heritage story — the brand had to feel craft-authentic and retail-ready at the same time.
right fit if you need.
Craft CPG and spirits brands building identity systems that must work on the shelf, in marketing, and across applications.
Craft spirits identity — wordmark, illustrated labels, and shelf-ready brand applications.
ninety two
- strategy & creative direction
- ninety two
- design & production
- ninety two
- client
- Woodlawn Distilling
