case study
craft spirits identity.
Wordmark, icon system, illustrated spirit labels, and brand applications for Woodlawn Distilling — a craft spirits identity with heritage depth and shelf-ready polish.
craft spirits identity.
Wordmark, icon system, illustrated spirit labels, and brand applications for Woodlawn Distilling — a craft spirits identity with heritage depth and shelf-ready polish.
the challenge
A craft distillery competing for shelf space needed an identity with enough heritage depth to feel established, and enough system discipline to hold together across a wordmark, an icon, and a full line of illustrated spirit labels.
the solution
ninety two built the identity from the ground up — wordmark, icon system, and label illustration designed as one system, not a logo with labels bolted on after.
the approach
ninety two: Strategy, Design, and Production — every asset class built shelf-ready and consistent, from the mark to the label art.
Woodlawn Distilling competes on shelf presence and heritage story — the brand had to feel craft-authentic and retail-ready at the same time.
Craft CPG and spirits brands building identity systems that must work on the shelf, in marketing, and across applications.
Wordmark, icon system, illustrated spirit labels, and brand applications for Woodlawn Distilling — a craft spirits identity with heritage depth and shelf-ready polish.
explore the gallery
act i — the distillery
Wordmark, icon system, and illustrated spirit labels with heritage depth.
Craft spirits identity — distinctive mark and wordmark built for shelf and story.
Heritage palette and type scale for labels, collateral, and taproom.
Illustrated labels, packaging, and brand applications ready for retail.
ready when you are
ninety two is strategy through execution — identity, websites, campaigns, and production built to show up in the real world. Tell us what you are building next.
