the challenge
brief & stakes.
Rare Beauty by Selena Gomez launched True to Myself Tinted and Pressed Finishing Powder with experiential branding by ninety two — vinyl, shelving signage, print, and install.
case study
rarebeauty
experiential branding.
Rare Beauty by Selena Gomez launched True to Myself Tinted and Pressed Finishing Powder with experiential branding by ninety two — vinyl, shelving signage, print, and install.
← all workcase study
rare beauty.
experiential branding.
Rare Beauty by Selena Gomez launched True to Myself Tinted and Pressed Finishing Powder with experiential branding by ninety two — vinyl, shelving signage, print, and install.
- programLayout Design and Production
- industrycosmetics.
- timelineAugust 2024
- experiential branding
- retail graphics
- vinyl
- installation
the solution
creative direction.
Rare Beauty partnered with ninety two on layout design and production — from strategy through production.
the approach
strategy to shelf.
ninety two: Design, Printing, and Installation
Rare Beauty by Selena Gomez launched True to Myself Tinted and Pressed Finishing Powder with experiential branding by ninety two — vinyl, shelving signage, print, and install.
explore the gallery
act i — retail
product launch.
Launch event branding for True to Myself Tinted and Pressed Finishing Powder.
01
launchevent.
Wall and floor vinyl, shelving signage, and print — installed for Rare Beauty's retail launch.
impact.
Aug 2024
experiential launch event production
ninety two
- strategy & creative direction
- ninety two
- design & production
- ninety two
- client
- Rare Beauty
