chapter 01 / 04
the answer first.
Every peptide page opens with a plain answer, then separates what is known in people from what is only known in animals, states its legal status, and lists the risks. Dosing never appears for unapproved compounds.
ninety two / selected work / branding
both.
ninety two built BOTH, a health and wellness platform that answers questions with sourced evidence and plain limits, and gives people tools to decide what to do next.
the project- client
- BOTH
- scope
- Brand Identity, Website Design and Development, Interactive Tools, and SEO
- our role
- strategy, design & development
the brief / what mattered
trust before traffic.
Health information online is crowded with hype. BOTH is built on the opposite premise: say what the research shows, say what it does not, and keep affiliate relationships and medical limits visible.
People searching for health answers are skeptical, often overwhelmed, and quick to leave a page that overpromises. Trust has to be earned in the first screen and kept on every page after it.
- delivered24peptide guides, each with an evidence tier and legal statusBOTH site and repository · 2026-11-03
- delivered5evidence tiers, from established to unknown, on every guideBOTH site and repository · 2026-11-03
- delivered8question Map that ranks three priorities and links to guidesBOTH site · 2026-11-03
- delivered3calculators and planners: protein, sleep, and high-protein mealsBOTH site and repository · 2026-11-03
the brand / one page
one page. whole system.
BOTH runs on productive contradiction: precision and energy, machine and human, measured and felt. The system has two modes, culture for feeling and system for deciding, a tight palette, one grotesk, and a few hand-drawn marks that point at what matters.
open the one-page style guide ↗
the work / beyond the deck
what we made. and why.
The system is designed so every claim has a place to show its source and its limits. Evidence tiers, medical disclaimers, and affiliate disclosures are part of the page templates, not afterthoughts. The peptide guide gives no dosing, mixing, or sourcing information for any compound.
chapter 02 / 04
compare in one table.
Search 24 peptides by goal and legal status, or flip to a table sorted by strength of human evidence. Color-coded tiers make the weak claims easy to spot.
chapter 03 / 04
say the risk out loud.
A black band on the guide says the biggest risk is often the product, not the peptide: unknown contents, measuring errors, non-sterile vials, and the myth that "research use only" is a loophole.
chapter 04 / 04
tools that lead somewhere.
The Map turns eight questions into three priorities and links straight to the guides that matter. It is non-diagnostic and works without an email address.
digital work / the real thing
live, not just a mockup.
Described as visible on the public site. No traffic, ranking, or revenue claims are made.
the result / the work in context
have a project taking shape? show us what it needs to do.
what this means for you
the work should work.
Health, wellness, and publishing brands that need a credible content platform: one where evidence, tools, and commercial relationships can coexist without eroding trust.
what the project covered
- Brand identity and a one-page brand system: wordmark, palette, type, two visual modes, human marks, and rules
- Responsive website built on Next.js with a structured content model
- The BOTH Map, an eight-question tool that ranks priorities and links to guides
- Calculators for protein and sleep, and a high-protein meal planner
- An encyclopedia and guide library with evidence tiers on every topic
- A peptide guide covering 24 compounds, with human and animal evidence kept separate
- SEO, schema markup, and editorial standards for search and AI answer engines
strategy, design & development: ninety two · client: BOTH
