chapter 01 / 04
mission first.
The first screen says what the foundation does and gives one clear action: donate. Warm color and plain language keep it human, and the same page works on a phone.
ninety two / selected work / branding
fts foundation.
ninety two created the FTS Foundation brand and built its website: a warm gold-and-navy identity, mission clarity, community impact storytelling, and donation pathways that help a nonprofit earn donor trust online.
the project- client
- FTS Foundation
- scope
- Brand Identity, Website Strategy, UX/UI, Development, and Managed Hosting
- our role
- brand identity, strategy, design & development
the brief / what mattered
mission on the homepage.
FTS Foundation extends FTS's community commitment—the public site needs to explain mission, impact, and ways to give without feeling like a corporate afterthought.
Donors, volunteers, and community partners evaluate nonprofits on clarity, credibility, and how easy it is to understand the mission and take action.
- client-published$40,000+distributed in clothing, financial support, and essential items, as stated on the siteftsfoundation.org · 2026-11-03
- client-published$25,000+raised at the 2025 Summer Soirée, as stated on the siteftsfoundation.org · 2026-11-03
- delivered1clear path from mission to monthly or one-time givingftsfoundation.org · 2026-11-03
the brand / one page
warm, plain, and human.
The identity pairs a warm gold with a deep navy, a friendly lowercase wordmark, a circle mark, and gold line icons. Montserrat carries the headlines. Photography sits in rounded frames layered over the gold circle.
open the brand board ↗
the work / beyond the deck
what we made. and why.
Designed as a distinct foundation brand and property, separate from the corporate FTS identity. The brand and the site were built together, so the warm palette, icons, and photography frames carry from the logo into every section, with the focus on community impact and donor trust rather than staffing services messaging.
chapter 02 / 04
belief, then focus.
People see who the work is for before they are asked for anything. Real community photography carries the story, and the focus area explains exactly what the foundation provides.
chapter 03 / 04
impact in plain words.
How the foundation works, why it matters, and a snapshot of impact sit side by side, followed by the Summer Soirée fundraiser story.
chapter 04 / 04
a short path to give.
The donation form sits on the same page as the story, with one-time or monthly giving and preset amounts, so a donor never has to leave to act.
digital work / the real thing
live, not just a mockup.
Donation or CRM functionality is described only as visible on the public site—no unsupported technical claims.
visit the live website ↗what this means for you
the work should work.
Nonprofits, foundations, and community organizations that need a credible website—mission clarity, donor trust, and pathways to give or get involved.
what the project covered
- Brand identity: wordmark, circle mark, palette, type, and icon set
- Nonprofit website strategy and information architecture
- Mission, impact, and fundraising/event storytelling pages
- Donation and engagement pathways where supported on the live site
- Responsive UX/UI and managed hosting
brand identity, strategy, design & development: ninety two · client: FTS Foundation
