chapter 01 / 05
logo evolution.
From heritage elements to a sleek, modern mark with tighter tracking and stronger shelf presence.
ninety two / selected work / branding
birddogs.
Birddogs partnered with ninety two to modernize a high-energy apparel brand—new logo, type, and color built to stand out in a saturated market.
the project- client
- Birddogs
- scope
- Logo Design and Branding
- our role
- identity design & UX direction, brand applications & design concepts
- when
- May 2021
the brief / what mattered
brief & stakes.
A modern, sleek logo that incorporated existing brand elements.
the brand / identity
the identity, refreshed.
The refreshed Birddogs identity tightens the letter spacing, moves to a playful sans-serif, and pairs the bird mark with a bold color palette.
the work / beyond the deck
what we made. and why.
Deep dived into Birddogs market position and unique selling points.
chapter 02 / 05
logo lockups.
Primary and secondary lockups—built for apparel, digital, and retail touchpoints.
chapter 03 / 05
color system.
Bold palette with versatile neutrals—high energy without losing shelf clarity.
chapter 04 / 05
typography.
Playful sans-serif pairings with consistent tracking across headlines and body.
chapter 05 / 05
applications.
Brand system in market—apparel, environmental, and campaign touchpoints.
the result / the work in context
the smallest details can make the strongest impression.
what this means for you
the work should work.
The right solution starts with the right brief. Tell us what needs to change, and we’ll figure out which parts of the work actually matter.
identity design & UX direction: ninety two · brand applications & design concepts: ninety two · client: Birddogs
