the challenge
brief & stakes.
A modern, sleek logo that incorporated existing brand elements — and a brand system ready for apparel and digital touchpoints.
case study
birddogs
apparel company rebrand.
Birddogs partnered with ninety two to modernize a high-energy apparel brand — new logo, type, and color built to stand out, with UX direction and responsive website concepts extending the system into digital touchpoints.
← all workcase study
birddogs.
apparel company rebrand.
Birddogs partnered with ninety two to modernize a high-energy apparel brand — new logo, type, and color built to stand out, with UX direction and responsive website concepts extending the system into digital touchpoints.
- programLogo Design, Branding, and Digital Exploration
- industrymens apparel.
- timelineMay 2021
- logo design
- typography
- color systems
- UX direction
- responsive website concepts
- wireframes
the solution
creative direction.
Deep dive into Birddogs market position, unique selling points, and interface exploration aligned to the revitalized identity.
the approach
strategy to shelf.
Logo, type, and color first — then wireframes and responsive website concepts extending the brand into digital.
business context.
Birddogs is a high-energy men's apparel brand — modernization needed to resonate with existing fans while attracting new customers online and in retail.
market reality.
Apparel buyers respond to energy and clarity — the brand had to feel modern on product, social, and digital concept screens without overclaiming a launched CMS build.
scope & deliverables.
- Logo, typography, and color system refresh
- UX direction and wireframes
- Responsive website concepts — not a documented CMS launch in this engagement
right fit if you need.
Consumer brands extending identity into UX direction and website concepts before a full development phase.
Birddogs partnered with ninety two to modernize a high-energy apparel brand — new logo, type, and color, with UX direction, wireframes, and responsive website concepts extending…
explore the gallery
act i — the system
identity.
Logo evolution, color, and type — a high-energy apparel mark built to stand out.
01
logoevolution.
From heritage elements to a sleek, modern mark with tighter tracking and stronger shelf presence.
02
logolockups.
Primary and secondary lockups — built for apparel, digital, and retail touchpoints.
03
colorsystem.
Bold palette with versatile neutrals — high energy without losing shelf clarity.
04
typography.
Playful sans-serif pairings with consistent tracking across headlines and body.
05
applications.
Brand system in market — apparel, environmental, and campaign touchpoints.
act ii — interface
digital exploration.
UX direction, responsive website concepts, and wireframes — extending the Birddogs brand system into digital touchpoints.
06
wireframes&UXdirection.
Responsive website wireframes and interface exploration — brand system translated into digital structure without overstating delivery scope.
ninety two
- strategy & creative direction
- ninety two
- design & production
- ninety two
- client
- Birddogs
