case study
rockefeller center production.
Two years of print file prep, production strategy, and on-site installation oversight for Van Cleef & Arpels Spring Is Blooming at Rockefeller Center.
rockefeller center production.
Two years of print file prep, production strategy, and on-site installation oversight for Van Cleef & Arpels Spring Is Blooming at Rockefeller Center.
the challenge
Spring Is Blooming puts a luxury maison's brand on full public display across Rockefeller Center's sunken plaza, Channel Gardens, and rink — a landmark site where a visible production seam or a soft install isn't an option.
the solution
ninety two managed print file prep, production strategy, and on-site installation oversight — the layer between the creative file and the physical structure standing in a landmark public space.
the approach
ninety two: Print Production, File Prep & On-site Oversight — retained for a second consecutive season in 2026 after the 2025 installation.
Van Cleef & Arpels Spring Is Blooming transforms Rockefeller Center — a luxury installation where print precision and on-site oversight directly affect brand perception.
Luxury and experiential programs where production file prep, print strategy, and on-site oversight must repeat flawlessly season after season.
Two years of print file prep, production strategy, and on-site installation oversight for Van Cleef & Arpels Spring Is Blooming at Rockefeller Center.
explore the gallery
act i — spring is blooming
Rockefeller Center 2025 — print file prep, production strategy, and on-site oversight.
Spring Is Blooming at Rockefeller Center — production and install documentation.
act ii — spring is blooming
Rockefeller Center 2026 — second-year production partnership.
Return engagement — refined production workflow and on-site oversight.
2
consecutive seasons — 2025 and 2026
13
installation phases documented across both years
ready when you are
ninety two is strategy through execution — identity, websites, campaigns, and production built to show up in the real world. Tell us what you are building next.
