01
2025installation.
Spring Is Blooming at Rockefeller Center — production and install documentation.
rockefeller center production.
Rockefeller Center landmark installation — print production, file prep, and on-site oversight across two seasons.
van cleef & arpels.
rockefeller center production.
Print Production, File Prep & On-site Oversight
Rockefeller Center landmark installation — print production, file prep, and on-site oversight across two seasons.
- Print Production, File Prep & On-site Oversight
- luxury jewelry & experiential.
- May 2025 & May 2026
act i — spring is blooming
2025.
Rockefeller Center 2025 — print file prep, production strategy, and on-site oversight.
the challenge
brief & stakes.
Spring Is Blooming puts a luxury maison's brand on full public display across Rockefeller Center's sunken plaza, Channel Gardens, and rink — a landmark site where a visible production seam or a soft install isn't an option.
the solution
production oversight.
ninety two managed print file prep, production strategy, and on-site installation oversight — the layer between supplied campaign artwork and the physical structures standing in a landmark public space.
the approach
a repeat engagement.
ninety two: Print Production, File Prep & On-site Oversight — retained for a second consecutive season in 2026 after the 2025 installation.
business context.
Van Cleef & Arpels Spring Is Blooming transforms Rockefeller Center — a luxury installation where print precision and on-site oversight directly affect brand perception.
right fit if you need.
Luxury and experiential programs where production file prep, print strategy, and on-site oversight must repeat flawlessly season after season.
Rockefeller Center landmark installation — print production, file prep, and on-site oversight across two seasons.
impact.
2
consecutive seasons — 2025 and 2026
13
installation phases documented across both years
act ii — spring is blooming
2026.
Rockefeller Center 2026 — second-year production partnership.
11
2026installation.
Return engagement — refined production workflow and on-site oversight.
ninety two
- print file prep, production strategy & on-site installation oversight
- ninety two
- client
- Van Cleef & Arpels
