bringing your brand to the US?

The right US execution partner protects the original identity while translating files into local production specifications. That can involve dimension checks, color and substrate conversations, artwork adaptation, print-ready handoff, and vendor coordination.

A good kickoff covers who owns the original creative, which assets may be adapted, brand approval rights, physical measurements, destination, production schedule, site access, and who is accountable for final signoff.

Our Van Cleef & Arpels Spring Is Blooming work at Rockefeller Center documents file preparation, production strategy, and on-site installation oversight across two seasons. The original seasonal campaign art was created by the appointed artists; ninety two's role was production support.

The value for an international creative team is confidence that art direction survives its transition from the design file into a real US environment. Client photography, accurate credits, materials, and actual site decisions are more persuasive than invented reach or attendance metrics.

An international brief should specify US units and dimensions, print methods, accessible information where applicable, artwork versions, delivery addresses, freight assumptions, import responsibility if relevant, and the names of people empowered to approve changes.

Coordination can be planned remotely, but final feasibility depends on the venue, installation jurisdiction, materials, and the partner network available for the assignment. Our role and service boundaries are confirmed in writing before a commitment is made.