01
campaignidentity.
Core Players Weekend identity and design system.
players weekend creative.
Major League Baseball tapped ninety two for Players Weekend campaign creative — logos, player assets, and production-ready systems rolled out league-wide.
major league baseball.
players weekend creative.
Major League Baseball tapped ninety two for Players Weekend campaign creative — logos, player assets, and production-ready systems rolled out league-wide.
- Logo Design and Branding
- sports & entertainment.
- Summer 2018
act i — players weekend
identity.
Players Weekend campaign creative — logos and systems rolled out league-wide.
the challenge
brief & stakes.
Major League Baseball tapped ninety two for Players Weekend campaign creative — logos, player assets, and production-ready systems rolled out league-wide.
the solution
creative direction.
Major League Baseball partnered with ninety two on logo design and branding — from strategy through production.
the approach
strategy to shelf.
ninety two: Strategy, Design, and Production
Major League Baseball tapped ninety two for Players Weekend campaign creative — logos, player assets, and production-ready systems rolled out league-wide.
impact.
16
project visuals documented
3
tier process — goals, vision, results
360°
strategy through production
act ii — club assets
yankees.
New York Yankees player assets and applications.
11
yankees.
Club-specific player graphics and campaign assets.
act iii — club assets
red sox.
Boston Red Sox player assets and applications.
21
redsox.
Club-specific player graphics and campaign assets.
ninety two
- strategy & creative direction
- ninety two
- design & production
- ninety two
- client
- Major League Baseball
