campaign identity.
Core Players Weekend identity and design system.


ninety two / selected work / production
Major League Baseball tapped ninety two for Players Weekend campaign creative—logos, player assets, and production-ready systems rolled out league-wide.
the projectthe brief / what mattered
Major League Baseball tapped ninety two for Players Weekend campaign creative—logos, player assets, and production-ready systems rolled out league-wide.
the work / beyond the deck
Major League Baseball partnered with ninety two on logo design and branding—from strategy through production.
Core Players Weekend identity and design system.



Club-specific player graphics and campaign assets.





Club-specific player graphics and campaign assets.






the result / the work in context
what this means for you
The right solution starts with the right brief. Tell us what needs to change, and we’ll figure out which parts of the work actually matter.
strategy & creative direction: ninety two · design & production: ninety two · client: Major League Baseball