free planning tool / digital experience

the website redesign brief builder.

An editable, downloadable website redesign scope checklist to help B2B teams collect the details agencies actually need to quote, design, develop, migrate, and launch a better site.

build your free brief ↘get a second set of eyes ↗

the problem we're solving

the best projects start with fewer surprises.

Marketing directors, founders, and procurement teams preparing a website redesign RFP. Work through the requirements below, flag what you're missing, and export a brief your team can actually use. Everything stays in your browser until you choose to download or copy it. No signup required.

01 / the essentials

give the project a little context.

These notes are included in the copied brief. They are not submitted to ninety two or stored on our server.

Project name or working titleCity / venue / locationsTarget launch or deadlineOpen questions and constraints

02 / your preflight

10 items still need a look.

This tracks requirements you have reviewed—not a quality score or guarantee of readiness.

0/10

requirements marked confirmed

01 / review

the business case

Know what needs fixing before talking about creative.

The primary buyer actions and lead-conversion goals are defined.The new website needs a job: quote requests, qualified RFPs, inquiries, sales conversations, or something measurable.Watch for: A beautiful site can launch without a way to tell whether it helps the business.We have identified core buyer audiences and their decisions.Decision makers, technical evaluators, job candidates, and current customers may need different paths.Watch for: One generic homepage ends up trying to serve everyone and convinces nobody.We have baseline performance and current analytics access.Preserve what works before removing pages, rankings, and conversion paths.Watch for: You cannot confidently measure improvement if the old site wasn't measured.

02 / review

the content and brand

The expensive surprises are often not development issues.

Brand guidelines, logos, imagery, fonts, and usage rights are available.Design and implementation must use approved brand assets and have clear rights for publication.Watch for: Deadlines move when designers must reconstruct or license missing assets.Every important page has a content owner and review deadline.Content is often the critical path, especially in organizations with several approvers.Watch for: The site is built but cannot launch because copy is still in a meeting.We have a proposed page inventory and priority user journeys.Price and timetable depend on unique layouts, content complexity, and navigation.Watch for: A proposal for ten page templates is not comparable with one for forty.

03 / review

the technology and launch

A redesign is also a migration and quality-assurance project.

Forms, CRM, analytics, marketing, authentication, and CMS integrations are inventoried.Scope all connections, security, access, testing, and responsible owners.Watch for: A contact form that looks great but doesn't deliver is a revenue problem.Current URLs, ranking pages, and redirect ownership are documented.A migration plan protects discoverability and makes indexation validation possible.Watch for: Deleting pages and changing slugs without mapping can cost earned search exposure.Mobile, accessibility, performance, analytics, and form testing have owners.Build acceptance criteria into the SOW, not a loose promise after launch.Watch for: Production surprises shift onto the client or remain untested.Budget range, target launch date, decision makers, and approval cadence are explicit.Vendor scope, resourcing, and urgency depend on these constraints.Watch for: A fast timeline and an undefined decision process do not coexist gracefully.

03 / take it with you

now everyone has the same brief.

Export the checklist for Excel or Google Sheets, or copy the full annotated project brief for your team or vendor. No email gate.

get a second set of eyes ↗

This is a planning checklist—not a guaranteed estimate, a technical audit, or a promise of business results.

good questions

what people usually ask next.

What should a website redesign RFP include?

State the current site, target audiences, conversion goals, content inventory, necessary integrations, CMS and hosting requirements, analytics, migration needs, accessibility expectations, budget, decision makers, and timeline.

Should we redesign or just optimize our website?

An optimization may be enough if the site has sound information architecture, maintainable technology, and a credible brand system. A full redesign is easier to justify when business needs, navigation, content, or technology have materially changed.

How long does a B2B website redesign take?

It depends on templates, content readiness, approvals, development complexity, and migrations. A qualified agency should establish milestones and dependencies from the specific project rather than guarantee a universal timeline.