resource
A useful website redesign RFP does more than ask for pages and price. It explains the business problem, the audience, the content reality, the technical constraints, and how launch will be judged.
Use this guide to frame the questions that help an agency recommend the right scope instead of guessing.
include
Start with why the site needs to change: brand shift, lead quality, recruiting, content management, accessibility, speed, SEO, analytics, or a launch deadline.
Include current platform, CMS needs, integrations, content ownership, approval process, redirects, analytics, hosting expectations, and required accessibility or procurement standards.
evaluate
Look for strategy and IA thinking before visual direction. Ask how discovery becomes sitemap, content, UX, design system, development, QA, SEO, redirects, and launch governance.
A strong partner should explain risks, tradeoffs, timeline dependencies, and what they need from your team.
next step
Share the brief or use the assessment path if the scope is not defined yet.